One factor that the circular economy has gotten so much attention in recent times is to the appealing financial opportunity it offers. Research studies from the Ellen MacArthur Foundation and others have detailed exactly how embracing round design approaches might save resources, energy and money, while brand-new organization versions can open brand-new profits opportunities.
Julie Wainwright has discovered this very first hand. In 2010, she founded The RealReal, a startup being experts in the resale of deluxe designer clothes. The on-line marketplace has sold over 6 million secondhand things considering that launch, maintaining high quality clothing in use and used for longer
“All we offer is used points. Yet we offer stunning used things that are made well”
There’s cash to be made in the shift to a circular economic situation, and Julie thinks that The RealReal might come to be the first ’round economic climate service’ to be worth one billion bucks. And she does not prepare to stop there.
To listen to the complete tale, check out Julie Wainwright’s talk from Summit 2018: